Shenzhen Airlines was founded in Nov, 1992 and had entered into
service on Sep. 17th, 1993, which is a share holding Airline Company
specialized in air passenger, cargo and mail transportation. Since the first
flight, Shenzhen Airlines keeps a consecutive record for 14 profitable years
and 15years of safe flight. Furthermore, it has gained the public recognition
for its safe flight, excellent services, good economic performance and
effective management. Search
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Currently, Shenzhen Airlines has over 8000 employees, more than
70 passenger aircrafts and 5 Boeing 747 cargo aircrafts working in over 160
domestic and international flight routes（KUL,OSA,SIN,JKT,SEL,SGN,MFM）. It
maintains 47 sales departments domestically and abroad. It has set up eight
branch companies in Nanning, Wuxi, Guangzhou, Changzhou, Shenyang , Zhengzhou,
Nanjing and Xishuangbanna as bases; also it, has six secondary companies of
Cargo Transportation as well as Industry Trading, Advertisement, Tourism, Hotel
and one international flight training school. Shenzhen Airlines is the
controlling stockholder of Changzhou Airport and manages Wuxi Airport. It has
set up the joint venture Jade Cargo International with Lufthansa, and
co-established a regional airline company with us MESA Air Group as well as
Asia United Business Airlines with Hong Kong investors. The total asset of
Shenzhen Airlines at present is worth 16 billion RMB.
In Nov 2005, Shenzhen Airlines accomplished the alteration of stock equities
and became the biggest private controlled airlines in China. New stockholders
launched a leapfrogging development strategy called 369 Program and led
Shenzhen Airlines into a new developing era.
The year 2006 is a milestone in the developing history of Shenzhen Airlines for
being the beginning year for the 369 Program, and a rewarding year for safety,
profits, services and development. Shenzhen Airlines has established the
development strategy, formed a cultural system, performed a series of
organizational innovation, management innovation, mechanism innovation and
service innovation, implemented the plan of bringing and training of talents,
and set up one simulator training base, three employees training centers and
three co-founded research bases with universities. Entering Northeast, settling
in central China, boosting the Guangzhou strategy, Beijing Strategy and Gold
Delta Strategy consisted of Suzhou, Wuxi and Changzhou, actively preparing the
branch companies in Shandong, Southwest, Xi’an, Nanjing, primarily
accomplishing the forepart strategy deployment, the cooperate strength and
social influence have performed an overall exaltation. In 2006, Shenzhen
Airlines brought in twelve aircrafts of Boeing 747, 737and Airbus 319, 320, set
up three production bases which made Shenzhen Airlines the year of receiving
most aircrafts and fastest construction of bases. With ensuring the safety,
Shenzhen Airlines has over-fulfilled all business indicators by carrying 7.1257
million passengers and 105.9 thousand-tons of cargo and mails to achieve the
highest gross income of 6.448 billion RMB. Comparing with the previous year,
the corresponding rises are 24.3%、27.3% and 31.8% with a profit of 360 million
RMB which is the highest in Shenzhen Airlines’ history. For the first eight
month, the company has fulfill 62million passenger transportation and achieved
total profit for 0.45 billion Yuan. Shenzhen Airlines presents a strong impetus
of development.
In 2007, directed by the Group goal ’Establishing Shenzhen Airlines’ Compass
Management Module, Building a five-star aviation transport company and Becoming
a leader in unique airlines ’, Shenzhen Airlines takes innovation and gumption
as motivity, further accelerates the development, upgrades service quality and
follows the Group business plan of ’One principal part, Two supports, Three
operations, Four sectors’ to expand into an industrial group of value chains
and service chains. Shenzhen Airlines keeps passenger transportation as the
principal part and develops cargo transportation at the same time, implements
the 369 Program, pushes forward the establishment of information and capital
operation platform, realizes the collective development of cargo transport,
regional lines and business jets, vigorously improve the industrial sectors
which have a close relativity with the owners such as airports, hotel and
tourism, real-estate, aircraft lease. In 2007, Shenzhen Airlines Group will
achieve a gross income of over 10billion RMB, convey over 10million passengers,
and hold over 70 aircrafts. The first stage goal of Shenzhen Airlines’ 369
Development Strategy Program will be realized in advance.
Shenzhen Airlines takes the mission of ’Becoming the world most welcome and
valuable airlines, Promoting the national aviation industry to be the world’s
preferred choice’, and the vision of ’Pioneering the unique airlines’ to
present the public our targets and responsibilities, and to contribute our full
strength on making China as an advanced country or Civil aviation.
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