 Air
China Limited is abbreviated as “Air China” and its predecessor, the old Air
China, was founded in 1988. According to "Civil Aviation System Reform Program"
approved and passed by the State Department, in October 2002, the old Air China
combined China National Aviation Company and China Southwest Airlines and
founded China Aviation Group Company. Based on the joint air transport
resources of the three parties, the new Air China Company was founded. On
September 30th, 2004, approved by the state-owned Assets Supervision and
Administration Commission of State Council (SASAC) as the main air transport
company controlled by China Aviation Group, Air China Limited was founded in
Beijing in due form, with 23,000 employees, registered capital of RMB 6.5
billion and the paid-up capital of RMB 9.433 billion. On December 15th, 2004,
Air China successfully listed in Hong Kong (HKEx: 0753 and London (trading
code: AIRC). With excellent profitability, Air China has made profits for seven
consecutive years since 2001, which is the leading position in China Flights
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The enterprise logo of Air China is an artistic Phoenix pattern, the Chinese
version of “Air China Limited” written by Mr. Deng Xiaoping and its English
translation “AIR CHINA”. The Phoenix is a divine bird in the ancient Chinese
legend as well as the lucky bird adored by Chinese people since ancient times.
According to records from “Shan Hai Jing”, the phoenix came from an oriental
country called Junzi; she flies across the great Kunlun Mountain and over all
the oceans; wherever she flies, she brings auspiciousness and peace. The logo
of Air China is the phoenix and it also is the artistic transfiguration of the
word “VIP”. The color is the traditional Chinese red which implies
auspiciousness, completion, peace and happiness, and expresses Air China’s
sincere passion to serve the society and endless pursue of the safety
enterprise. Air China’s corporate culture emphasizes service and transcends its
values in the new era. The desire and orientation of Air China is an air
company with an international reputation, the connotation of which is to
realize four strategic targets of achieving leading competitiveness in the
world, continuously developing and steadily increasing profits and providing
excellent and unique travel experiences for passengers. Its enterprise spirit
emphasizes “serve the world with a warm heart and guide the future by
innovation”. Its enterprise mission is to “meet the requirements of customers
and create mutual values”. Its enterprise sense of worth is to “make a high
level of service and get the universal approval of the public”. Its service
notion is “reassurance, satisfaction, easiness, and sensation”. The enterprise
culture of Air China has expressed its notion of spreading love all over the
world and pursuing excellent service quality.
Air China is the only airline company which carries the national flag. It became
a member of Star Alliance in December 2007 and it is also the airline partner
of the 2008 Beijing Olympic Games. It has the first rank of brand value among
domestic airline companies (the world brand laboratory evaluated it RMB 23.523
billion in 2007) and it leads domestic counterparts in passenger and freight
air transport and related services. It is known to all that Air China takes the
responsibility of special plane task for Chinese national leaders visiting
abroad, and foreign leaders and governmental leaders visiting China, which
demonstrates the exclusive status as the national flag carrier.. With the
headquarters located in Beijing, Air China has several branch companies such as
Southwest, Zhejiang Province, Chongqing, Inner Mongolia, Tianjin, Guizhou
Province, Tibet and bases in Shanghai and Southern China. It also owns a
project technology branch, a business plane branch, Aircraft Maintenance &
Engineering Corporation (Ameco Beijing), China International Freight Transport
Airline Co. Ltd. and Beijing Air Food Company. Air China also holds shares of
Shenzhen Airline and Cathay Pacific Airline. It is the biggest stockholder of
Shangdong Aviation Group Co. Ltd., and controlled Macao Airline Co. Ltd. until
the end of March 2008. Air China owns 224 Boeing and Airbus planes operates 243
routes covering 28 countries and districts, among which there are 69
international routes, 6 regional routes and 168 domestic routes. It provides
more than 6.000 weekly flights and offers 1 million seats. By traveling with
Air China, passengers can easily reach 81 domestic destinations and 42
international and regional destinations through its strong and balanced global
route network with Beijing as the major hub.
Air China has successfully established cooperative partnership with 20
well-known airlines globally. On December 12th 2007, Air China formally joined
Star Alliance, the world’s largest airline alliance, which further expands its
service to 897 destinations in 160 countries and enables it to offer passengers
more convenience and benefits.
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